Fusion Partners with Green Words

A true Fusion Mind explores all areas of oneself and will find like minded / compatible people to work with. I need help with grammar, spelling and getting my great ideas into a professional format. For this, I use Anne Champagne at Green Words. She is very busy, due to her excellent work, so if you need editing, writing or research, call her soon!

Here is a write up about her business with links to her webpage.

Green Words Writing and Editing

Take one nature lover, add a genetic predisposition for good spelling and you (eventually) get Green Words Writing and Editing: help for the linguistically challenged, the wordophobe, and those too busy to tangle with dangling participles.

A 30-year veteran in the environmental field, Green Words' owner Anne Champagne specializes in researching, writing and copy editing words devoted to protecting all things green and beautiful. That hasn't stopped her from red penning everything from art to travel writing, psychology, scientific reports, fiction and poetry. She's copy edited books, magazines, a newspaper, websites, reports, brochures and ads and would like to do so for you. Crazed souls from book editors to magazine mavens have thought her prose worthy of print, going so far as to include it in a coffee-table book, Islands of Hope: Ontario's Park and Wilderness.

"It's all about credibility," says Anne. "What you have to say is considered more trustworthy and legitimate if it's clearly written and free of typos and grammatical errors."

Anne draws on her university training in environmental studies and communication, and college training in copy editing (a BA in Environment-Resources Studies and English and a master's degree in Environmental Studies with a focus on communication). She works with another seasoned researcher/writer and a graphic designer to turn out finished documents, ready to make their mark on the world.

Whether you're a non-profit group, academic, publisher, writer, consultant or green business, Green Words will do the research you don’t have time to do, write copy suited to your target audience, and clear your documents of spelling and grammatical glitches. At a discount if you're a non-profit.

According to one Green Words client, "Anne’s amazing attention to detail and ability to quote reliable sources for her suggestions and proposed changes are second to none. I don’t think you will find anyone more dedicated or reliable in the industry."

Green Words Writing and Editing
http://www.green-words.ca/
250 358-2666
annec@green-words.ca

The Marketing Crossroads – Time to Evaluate and Plan

There is a time of year when it is critical to make key decisions about your marketing plan. Now is the time! Every January offers us a critical time to evaluate the past year’s marketing effectiveness. Even if your business year-end doesn’t coincide with the “New Year” it still offers many opportunities for you to improve your marketing efforts.

The “New Year” offers a psychological reboot to the mind of the consumer. There are predictable trends that happen throughout the year, but a collective thought in January is to get into shape. This also applies to businesses: retail is clearing out inventory, tourism is preparing for the next season and manufacturing is constantly preparing for the next seasonal industry purchase.

No matter what state your business is in, start-up or existing, it is important to reflect on the marketing decisions of the past year, compare them to the actual earnings achieved and evaluate the effectiveness of each strategy. This will also help you to be better prepared for the up and coming year and you can improve your Marketing Plan so it will better serve your business.

Too many times when businesses are looking for ways to improve their bottom line, they panic and fret and react to marketing decisions based on pressured or hurried tactics. Many of these businesses do not have a controlled Marketing Plan. By not having control over your marketing or a system to keep it organized a business will end up wasting a lot of time and money.

People are constantly faced with different tools and methods to market their business and at this crossroads there are more choices than ever.

In the past five years there has been a steady increase and change in the opportunities available online. There are now specialists that preach the domination of this media as the new coming messiah of marketing. It is true that there are many new benefits and opportunities with the development of technology but these new systems are only effective when balanced with traditional marketing.

A wise man once said “The more means there are to communicate the more communication needs to have meaning.” –Anonymous

Online technology is growing faster than any other marketing tool and people are finding it hard to keep up. Business owners and marketing managers are constantly being introduced to and “sold” on the latest trend. This is causing a backlog of confusion and fear. People are feeling slightly overwhelmed by the opportunities now available to them and some find that proceeding down a new path can be intimidating and difficult.

The new marketing opportunities available to us and the beginning of the year make this marketing crossroads more important than ever.

To get started, do it yourself, and have an area, department, individual or time allotted each day to review and plan for your marketing future. Some people are naturals at this but they miss out on organizational details such as keeping good notes, having a logical plan that follows a natural flow and focusing on your purpose and goals for each activity.

Some businesses find that they do not have enough time to plan strategically and usually make reactionary marketing decisions that are not cost effective. If you are having time troubles this is a good opportunity to sit down with a professional to get expert advice on the best uses of your marketing time and budget. The key is to find a Marketing Consultant who has a firm grasp of traditional marketing but is also versed in the benefits of new opportunities/technology. In the marketing toolbox there are so many opportunities that it is important to focus and find the best methods for your business, taking into account the distinct characteristics of each industry.

Over the past year Juggernaut Marketing Communications has been developing and testing a new Organizational Methodology that helps businesses create an easy to implement Marketing Plan. This system takes into account the individuality of each industry and the logical flow of a successful marketing campaign. The 7 Slices of Marketing Success is a revolutionary new system for ensuring the success of a business's marketing efforts. It does this by creating a more fluid and easy to follow system. The principle of the 7 Slices of Marketing Success is that every Marketing Plan needs to have a clear objective, purpose and goals. The 7 slices are prioritized steps that when implemented correctly create a logical flow to your marketing efforts. The 7 Slices are 1. Sales, 2. Direct Contact, 3. Online, 4. Publicity, 5. Promotions/Events, 6. Advertising and 7. Fusion. These slices work together in a prioritized sequence to make sure that any marketing campaign is utilizing all of the opportunities available.

This January is a crucial crossroads for marketing and no matter what marketing you do, you should have a plan. Take the time this month to get organized and gain control of your marketing efforts. The most successful businesses have a very clear plan that balances what they will implement and what type of returns they will receive from their investment.

Juggernaut Marketing Communications has embedded the 7 Slices methodology into an annual marketing review and recommendation package that will help businesses gain control and ensure their annual Marketing Plan is efficient and effective. To find out more contact Chris Holland of Juggernaut Marketing Communications at 250.505.5016 or email info@JuggernautMC.com. You can also find research on http://www.juggernautmc.com/, http://juggernautmc.blogspot.com/ and http://juggernautpr.blogspot.com/

The 7 Slices of Marketing Success

Whether you are just starting your business or looking for ways to improve and grow your marketing efforts The 7 Slices of Marketing Success is an easy path to understanding the priorities to focus on and the efforts needed to make it happen.

The 7 Slices are 1.Sales, 2.Direct, 3.Online, 4.Publicity, 5.Promo/Events, 6.Advertising and 7.Fusion Marketing. These seven specific marketing tools are organized into a logical flow that takes into account efficiency in relation to priority.

The purpose of the 7 Slices is to give a clear perspective on what areas within your marketing you will need to focus on by providing you with a unique common sense overview. By following the 7 Slices to Marketing Success you will have a more comprehensive understanding of all of the marketing options available to you and inspirational methodologies to help you attain them. This methodology is a benefit to all types of businesses at any stage in their development or marketing campaign implementation.

This Blog will explore the different slices and provide you with new ideas and perspectives on how you can instantly increase your Marketing Efficiency.

Stay Tuned...

JUGGERNAUT MARKETING COMMUNICATIONS

Juggernaut Marketing Communications is located in Nelson, British Columbia, specializing in affordable marketing consultation for local and international businesses. Primary services include innovative marketing solutions, media coordination, training, special events planning, and HR/communication systems overview.

This company is the passion of Chris Holland, a Communications Specialist with a diverse work history and grounded understanding of the needs of businesses. With a degree in Communication from Simon Fraser University, Chris launched his career by creating a one person traveling promotional show for the opening of Science World. Moving into the raucous world of hospitality promotions, Chris spent the next decade pioneering new ways to promote, market and advertise using guerrilla tactics, fusion campaigns and hosting the grandest events on the most impoverished of budgets. The adventure continued as Chris spent the next six years in the corporate world developing sales strategies, resource/account management, professional training development, human resource consultation and advertising/marketing analysis.

Now residing in the Kootenays, Chris Holland brings his knowledge and experience to a new plateau with Juggernaut Marketing and Communications. The motivation behind this company is Chris’ passion to accomplish goals. “It is extremely exhilarating to have an idea or a dream and make it become a reality,” says Holland. “The key ingredient to the process is to be open minded and have fun.”

Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. Juggernaut aims to wow clients with outstanding customer service and ultimate client satisfaction.

Read, Cook, and Roll Around

Why I Love Being a Dad
By Chris Holland

Before I became a Dad, I researched, read, listened and asked questions on the best ways to raise a healthy and well balanced child. In almost all of my research there was an underlying theme; Engage, Communicate and Relate

Engage the mind – encourage them to think, this world is a wonderful place and the best way to engage your child is to read. Take the time to rediscover the stories you remembered as a child yourself and if you don’t have any memories, now is the time to create them.

I discover as I read stories to my daughter, that we share a moment together and as I watch her grew daily so does are relationship. I decided to shut of the TV and explore the endless wonderment of the human mind and let me tell you, there are a lot of fun surprises in store when you try this. From the crazy and wonderful mind of the Munch Man to the rhythmic dance of Sandra Boynton I have read more books with my daughter than I did in college.

For me, I was never invited into the Kitchen until late into my teens, and then it was more about survival than exploration. Today my little girl and I routinely create meals, bake bread and make cookies. I’m not an expert in the kitchen but by letting go the fear of the unknown and having a co-pilot to discovery, my daughter and I enjoy our time in the Kitchen, she understands were food comes from and the process of how it is made and I get to see what it is like to taste sugar for the first time.

I realized very quickly when my daughter was brought into my life that she is way smaller than I am. I watched other parents and remembered what it was like to be small. The one thing I remembered was this world was not built for children, bank tellers sat in towers, chairs were always to big, the underneath of the table was my first view of dinner and when the adults gathered around me to talk, I felt like ant amongst giants.

With my daughter I make sure when I’m talking to her that I make eye contact, this means getting down on my knee to her level to show respect for her current height. I also discovered that while your down there you can play, goof, laugh or just plain roll around.

The other day my little girl came to me with a secret. As I got down to her level she cupped my ear and whispered – I love you Daddy, you are my best friend, Thank You.

And that is why I love being a dad.

A new look on an old way

Communicate and Educate, two, if not the most, important factors in running a successful business. Some of the greatest concepts and cleverest ideas can fall prey to not paying attention to these important words.

When running your business you have something to offer and there are people that would be interested in this. You have to find the most effective ways to communicate what it is you have to the people you want to reach. But wait, what about this education thing? Any time you reach your target audience they are going to want to know a couple of things, like, why you? This is where you pour on the education.

There are many ways to maximize your abilities to communicate and educate. Along with many forms of advertising, publicity, marketing and promotions also equally important is Networking. Some people cringe at the thought of having to go to some event to hang out and meet strangers while making chit chat, this is sometimes based on fear, similar to public speaking.

Networking should never be feared, for if you are proud of yourself and the business you represent this is an opportunity to communicate and in the process educate and learn.

Throughout your community there are many Networking groups and opportunities. These can be formal organizations and events to user groups and clubs. Find out what type of group gets your interest and get involved

Fusion Marketing - Distinction over competition

“The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of co-operation. “ Marketing Monthly, Guerrillas in our Midst

Marketing can be seen as a toolbox that contains all of the equipment needed to communicate about and advance your business. Sales strategies, advertising, promotions and guerrilla tactics are just a few of the valuable tools available. One of the most effective, rewarding, underutilized, and inexpensive methods of marketing is to partner your marketing efforts with the efforts of others.

Fusion Marketing is working in a collaborative way with other businesses for mutual profitability. Recently, a baby store joined forces with a spa, restaurant, framing shop, art store and furniture boutique to promote their new line of products.

Comfort & Joy hosted Celebrate Nelson, a contest that rewarded customers in a fun and exciting way. By partnering with suppliers and local businesses, Comfort & Joy was able to give away prizes to many customers, while featuring great products and services. Sharing the promotional campaign increased awareness and excitement in the local community. Furthermore, Silverfern Framing and Kootenai Moon contributed to the ambience by donating decorations, which featured products from their stores. The result was a successful fusion campaign that raised top of mind awareness for all that participated, at no additional expense.

The more people that you share your marketing efforts with, the greater your reach. Why have the staff of just one store talking about a promotion, when you can have many people spreading the news. And if they are happy and excited about what they are doing, the better! Fusion is most effective when it’s fun.

Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. For more information, contact us at medianow@telus.net

Juggernaut Marketing Communications, 809 Baker, Nelson, BC Tel: 505-5016

Juggernaut Profile: Chris Holland

With over 20 years of hands on experience in Marketing, Sales, Promotions and HR, Chris Holland has had the opportunity to learn from the best and develop a number of marketing methodologies that give entrepreneurs the opportunity to manage their business needs with ease.

Big business have multiple levels of help and systems to ensure everything runs smoothly, Chris Holland has created programs which will give individuals the opportunity to manage and run their businesses efficiently and effectively.

Chris Holland is also an at home entrepreneur that has created a Marketing and Communications company that gives entrepreneurs and individuals the tools and methods needed to run a successful business, while maintaining their ideal lifestyle.

Residing in the Kootenays with his family, Chris provides a very fun and friendly style of no nonsense business training. Most entrepreneurs have an emotional attachment to their business, this passion is something to be celebrated and highlighted. Chris finds inspiration in many aspects of business and feels that any obstacle is an opportunity to grow.

What is a Juggernaut?

Juggernaut: A force, an idea, or a system of beliefs that overcomes opposition — especially if it does so ruthlessly — is called a “juggernaut.”


Juggernaut. Dictionary.com. The American Heritage® New Dictionary of Cultural Literacy, Third Edition. Houghton Mifflin Company, 2005. http://dictionary.reference.com/browse/Juggernaut (accessed: January 12, 2007).