Business Model / Marketing Plan

This Blog is dedicated to helping business of any size and at any stage with their Business Model and Marketing Plan. We will discuss techniques, tools and methodologies to help your grow your business. Juggernaut Marketing Communications is the home of the 7 Slices of Marketing Success and Fusion Markerting = Fusion Life. The 7 Slices are organizational methodologies for helping businesses at all levels maximize their marketing efforts. Fusion Marketing is a secret methodology where Like Minded people work together for Mutual Benefit.

Wednesday, January 15, 2014

FUSION MARKETING…FUSION LIFE, Workshop at CFCK this Monday January 20th

FUSION MARKETING… FUSION LIFE a key ingredient for today’s business success

This Monday January 20th Community Futures Central Kootenays is offering a very valuable workshop for all types of business, social enterprise and entrepreneurs; Fusion Marketing…Fusion Life.

Fusion is like-minded people working together for mutual benefit.  It is an understated tool that helps increase the effectiveness of your marketing and sales efforts.

You could say it is a secret, but the fundamentals of Fusion Methodologies have been around for a long time.  It is a simple concept that helps business become successful through efficient marketing, distinction and mutual benefit.

As technological advantages start to dominate the marketing landscape it is important to ensure that your message is heard and acted upon.  Fusion marketing is a perfect complement to new media opportunities.

This Monday January 20th CFCK is hosting Fusion Marketing….Fusion Life, seats are limited so sign today by calling Community Futures Central Kootenays at 250-352-1933 x100 to register.

Wednesday, January 08, 2014

CREATING A PROMOTION WITH PUNCH

A FUN WAY OF PROMOTING YOUR BUSINESS

There are many tools today to get your noticed.  Social Media, Direct Marketing Campaigns, Publicity and Advertising, but what each of these tools need is something exciting to talk about. 

Creating a promotion / special event is fun way to celebrate your business, increase sales and give the new media world content that will get noticed.

Over 25 years I have created a diverse array promotions and events for wide variety of businesses and organizations and have developed tools and methodologies to help make the process enjoyable and effective.

At Community Futures they are currently offering ``Creating Promotions with Punch” this Monday January 13, an opportunity to find out how to not only come up with an amazing idea but how to maximize its marketing potential.  This is an excellent workshop for anyone interested in learning the key ingredients to a successful promotional campaign.   This workshop takes into account all of the opportunities available and can easily be applied to the Social Media and other online opportunities.

This is a 3 hour morning workshop being held this Monday January 13, 2014.  Registration is still open but act soon as this class will fill up quickly. Call Community Futures Central Kootenays at 250-352-1933 x100 to register.


Friday, September 27, 2013

THE RETURN OF THE NELSON PARANORMAL LEAGUE

The Nelson Paranormal League Returns with
Haunted Heritage Tour 2013 Streetcar #23

Nelson BC - The Nelson Paranormal League (NPL) is back and excited to announce the return of the Haunted Heritage Tour but this time it takes place on the Historical Trolley Streetcar #23.  On Saturday October 5th and Sunday October 6th at 5pm people are invited to enjoy a one hour guided tour of Nelson’s paranormal side from the safety of the Nelson Electric Tramway Society’s (NETS) 108 year old Streetcar #23.

The NPL was founded back in 2004, with the mission to investigate and educate people about paranormal activities and the unknown.  They launched the league with a Haunted Heritage tour of Nelson and in 2006 filmed a documentary of their findings at a local Hotel, Haunt at the Hume. 

It was when the league started to uncover significant paranormal evidence that they realized they needed to be careful with their findings.  Over time the league found many allies and contacts to help them with their paranormal adventures and they are excited to be back and ready to launch a new era of investigations and tours in Nelson.

This year they are piloting a project with the help of the Nelson Electric Tramway Society (NETS) who have been running Streetcar#23 for over 20 years with the strength of volunteers.  To help the society in return, 50% of all ticket sales will be going directly to NETS in their efforts to keep the trolley system running and their new museum project.

The Haunted Heritage Tour 2013 StreetCar#23 will take people on an hour long adventure on Nelson’s waterfront filled with stories about paranormal investigations, tales of intrigue, and a look into the haunted history of the Kootenays.  The tour begins in Lakeside Park with an introduction to world of the paranormal and why Nelson is a hot bed for ghostly activity, you will then be treated to a variety of stories and first hand adventures with NPL founder and Trolley Motorman Chris Holland.

“The Haunted Heritage Tour is an excellent combination of entertaining facts about the unknown and the interesting stories of Nelson’s past,” Says Chris Holland of the NPL. “It is a historical educational journey that tantalizes the imagination and leaves you wondering and wanting to learn more.”

The Haunted Heritage Tour 2013 Streetcar #23 will only have two runs, Saturday October 5th and Sunday October 6th, admission is $8 per person, the tour begins at 5pm loading at Lakeside Park Station.  Tickets are available at the Nelson and District Chamber of Commerce and will sell out quickly.  For more information or to purchase your tickets drop by the chamber office at 225 Hall St. or call 250.352.3433.  You can also check out NelsonStreetCar.org or NelsonParanormalLeague.blogspot.ca for updates.

Thursday, August 15, 2013

HELP SOMEONE GET CONNECTED 2013 A PROMOTION FOR THE COMMUNITY

Previous Winners Earth Matters
Back by Popular Demand

Phoenix Computers and Technology Helps Someone Get Connected 2013

Nelson BC. Scott Newland at Phoenix Computers and Technology is continuing the trend of the extremely popular Help Someone Get Connected program for 2013.  Over the past 6 years Scott has been hosting a contest that encourages people to nominate someone they feel could use help “getting connected” to the newest technology.  This year the prize package will bring the lucky winner a new notebook, wireless router, all-in-one printer, and 1 Year of High-Speed internet service.

To Help Someone Get Connected all you have to do is write a letter of 200 words or less at why you feel this person, organization or business could use a helping hand.  The winner will be determined based on community involvement, extending themselves to help those in need, and their efforts in working to make a better community.  Not only could you provide someone with the much needed boost to get ahead, but if your letter is the lucky winner you will also be rewarded with one year of complimentary Phoenix Advantage service and support.

The contest runs from August 1st to the 31st you can take your nomination letter directly to Phoenix Computers and Technology on Baker St, email to info@PhoenixNelson.com  or message them through Facebook.

Past winners of the Help Someone Get Connected contest have included a person who used the package to help her increase her education in helping the elderly, and an individual with barriers to employment with which their new system helped them to secure a job and grow their career.  The most recent winner was the Earth Matters Eco Store who used the technology to help educate people about their community recycling options.

 “Giving back to the community is extremely important to secure Nelson as a sustainable community with a strong local trade and economy.”  Quotes Scott of Phoenix, “Any time I get the opportunity, I try to help locally. The community supports me, so I always try to give back whenever I can.”


You can enter to Help Someone Get Connected 2013 from August 1st to 31st by dropping off your letter of nomination at Phoenix Computers and Technology 468 Baker St., or email info@PhoenixNelson.com.  Also keep listening to 103.5 The Bridge and read the Nelson Star for additional surprises and to learn more.

Wednesday, July 24, 2013

Publicity Made Simple for All Media

Getting publicity for you and your business is one of the most powerful, yet cost effective promotional tactic you can learn. The rules are simple and straight forward, and conventions must be followed to achieve success, but the pay off is well worth the effort. The public tends to trust the media’s word, more than they do paid advertising. Getting media coverage can increase attention, while lending legitimacy to what you do.

There are many ways to increase your publicity, and the more creative you can be, the more response you will most likely get. Have fun, be prepared, and be ready to play the media game. At the end of the day, reporters are just people too, and if you are clear, honest and easy to relate to, you will enjoy the fruits of your publicity attempts.

At Community Futures in Nelson they are offering a new workshop that  will cover the basics of publicity, what it is, why you should use it, and how to get it. We will go over the most important tool when communicating with the media: the Press Release, and how to use it in a timely, effective manner. Finally we will discuss other new media tools you can develop to increase and maximize your publicity potential.


Sign up Today http://www.futures.bc.ca/schedule.php 

Monday, November 26, 2012

Santa Returns to Baker with Elf Walk

Santa returns to Baker Street with new surprises
A Festival of Lights and an Assembly of Elves

Nelson BC, Friday November 30th at 5:30pm Santa returns to the 400 Block of Baker Street with some exciting new additions to make the event more festive.  To make the evening more fantastic organizers are inviting people do doth their helpers attire and join in the city’s First Annual Elf Walk.  This will also be the launch of the Festival of Lights as Santa turns on the newly decorated holiday trees of Baker Street.

For over 40 years Santa Claus has been coming to Baker Street courtesy of Nelson Fire-Department to light up the holiday trees and personally meet with the children of Nelson.  This tradition is getting some extra excitement as organizers are encouraging people to show up on 400 block of Baker Street in their best Elf attire to show Santa their spirit of the season.  This event was inspired by the flash mob movement and is your opportunity to not just attend, but to be a part of the fun.

The street will also be more vibrant as a new group have started a committee to increase Nelson’s holiday lighting presence.  Event co-organizer Maureen Crawford notes that the addition of 10,000 lights to the downtown area will bring more cheer to the holiday season.  “Our goal is to make the streets more festive for the holidays and we are working together with local groups and organizations to help make this a reality, we are off to an excellent start this year, you must come out to see,” Quotes Maureen Crawford.

This entire event is made possible by everyone in Nelson, in particular local businesses and organizations.  Without hesitation people have donated and volunteered to help make this event successful.  There will popcorn courtesy of Kal tire, apple cider from the Kootenay Coop, The Bridge is hosting a chili contest, Eddie`s Music is helping with sound, a visit from the Shaw Cable Polar Bear and don`t forget Santa.  Also the Chamber of Commerce, the Cultural Alliance, the City of Nelson and the Nelson Business Association are volunteering their time to help make this event another wonderful reason to come to town.

“Nelson is one of my favourite places to visit. I am so impressed at how well everyone gets together to make my stay so special, especially the children.  This is one of my most inspirational stops and I’m very excited about the new additions this year,” Says Santa Claus. “I really look forward to seeing everyone dressed up in their favourite elf outfit.”

Come join the fun on Friday November 30th 400 Block of Baker Street, at 5:30pm for the First Annual Elf Walk and lighting of the trees of Baker Street.  Santa arrives at 6:30pm and will stay until he sees every child waiting in line.  For more information contact our Facebook page facebook.com/ElfWalk?fref=ts or call the Chamber of Commerce at 250.352.3433.

Monday, May 28, 2012

New Home Buyers’ Program Gets Boost from Local Developer
Nelson, B.C. – Changing taxes, shifting economy, job creation, sustainable communities, slowing of development, growth rates—all affect the future of the housing industry in British Columbia and the government has come up with a rebate incentive program to help.  The Provincial Government is offering a $10,000 rebate program for first-time new home buyers and a local Nelson developer is matching the rebate offer and extending it beyond first-time buyers.

In an attempt to stimulate the housing market and to deal with the PST / HST switch the provincial government has created a $10K rebate for purchases of new homes by first-time buyers before April 1, 2013.  The intention is to keep the new home buyers’ market growing, which in turn creates jobs, benefits local economies and creates sustainability.  The proposed legislated rebate would be a refund cheque that could be used to help people with the deposit on a new home, lower their overall debt or for RRSPs, which can be used as a tax deduction.

“The B.C. First-Time New Home Buyers' Bonus is a new temporary measure designed to provide tax relief during the transition period back to the PST for families and individuals who are purchasing their first home and will assist the residential construction industry by encouraging purchases of newly constructed homes.” www.PSTinBC.ca

In Nelson, B.C. local developers of West Creek Village are matching the $10K rebate offered by the government, which means a potential savings of $20K. In today’s economy that is a real boon to the first-time new home buyer.  But West Creek Village is going beyond the first-time buyers and is offering the $10K rebate to any qualified buyers of their last two four-room units. 

To find out more about the B.C. First-Time New Home Buyers’ Bonus check out www.PSTinBC.ca and to find out more about West Creek Village contact Pat Davis at 250.505.4820 and check out www.WestCreekVillage.ca.

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