Business Model / Marketing Plan

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Monday, November 26, 2012

Santa Returns to Baker with Elf Walk

Santa returns to Baker Street with new surprises
A Festival of Lights and an Assembly of Elves

Nelson BC, Friday November 30th at 5:30pm Santa returns to the 400 Block of Baker Street with some exciting new additions to make the event more festive.  To make the evening more fantastic organizers are inviting people do doth their helpers attire and join in the city’s First Annual Elf Walk.  This will also be the launch of the Festival of Lights as Santa turns on the newly decorated holiday trees of Baker Street.

For over 40 years Santa Claus has been coming to Baker Street courtesy of Nelson Fire-Department to light up the holiday trees and personally meet with the children of Nelson.  This tradition is getting some extra excitement as organizers are encouraging people to show up on 400 block of Baker Street in their best Elf attire to show Santa their spirit of the season.  This event was inspired by the flash mob movement and is your opportunity to not just attend, but to be a part of the fun.

The street will also be more vibrant as a new group have started a committee to increase Nelson’s holiday lighting presence.  Event co-organizer Maureen Crawford notes that the addition of 10,000 lights to the downtown area will bring more cheer to the holiday season.  “Our goal is to make the streets more festive for the holidays and we are working together with local groups and organizations to help make this a reality, we are off to an excellent start this year, you must come out to see,” Quotes Maureen Crawford.

This entire event is made possible by everyone in Nelson, in particular local businesses and organizations.  Without hesitation people have donated and volunteered to help make this event successful.  There will popcorn courtesy of Kal tire, apple cider from the Kootenay Coop, The Bridge is hosting a chili contest, Eddie`s Music is helping with sound, a visit from the Shaw Cable Polar Bear and don`t forget Santa.  Also the Chamber of Commerce, the Cultural Alliance, the City of Nelson and the Nelson Business Association are volunteering their time to help make this event another wonderful reason to come to town.

“Nelson is one of my favourite places to visit. I am so impressed at how well everyone gets together to make my stay so special, especially the children.  This is one of my most inspirational stops and I’m very excited about the new additions this year,” Says Santa Claus. “I really look forward to seeing everyone dressed up in their favourite elf outfit.”

Come join the fun on Friday November 30th 400 Block of Baker Street, at 5:30pm for the First Annual Elf Walk and lighting of the trees of Baker Street.  Santa arrives at 6:30pm and will stay until he sees every child waiting in line.  For more information contact our Facebook page facebook.com/ElfWalk?fref=ts or call the Chamber of Commerce at 250.352.3433.
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