FUSION MARKETING…FUSION LIFE, Workshop at CFCK this Monday January 20th

FUSION MARKETING… FUSION LIFE a key ingredient for today’s business success

This Monday January 20^th Community Futures Central Kootenays is offering a very valuable workshop for all types of business, social enterprise and entrepreneurs; Fusion Marketing…Fusion Life.

Fusion is like-minded people working together for mutual benefit.  It is an understated tool that helps increase the effectiveness of your marketing and sales efforts.

You could say it is a secret, but the fundamentals of Fusion Methodologies have been around for a long time.  It is a simple concept that helps business become successful through efficient marketing, distinction and mutual benefit.

As technological advantages start to dominate the marketing landscape it is important to ensure that your message is heard and acted upon.  Fusion marketing is a perfect complement to new media opportunities.

This Monday January 20^th CFCK is hosting Fusion Marketing….Fusion Life, seats are limited so sign today by calling Community Futures Central Kootenays at 250-352-1933 x100 to register.

CREATING A PROMOTION WITH PUNCH

A FUN WAY OF PROMOTING YOUR BUSINESS

There are many tools today to get your noticed.  Social Media, Direct Marketing Campaigns, Publicity and Advertising, but what each of these tools need is something exciting to talk about. 

Creating a promotion / special event is fun way to celebrate your business, increase sales and give the new media world content that will get noticed.

Over 25 years I have created a diverse array promotions and events for wide variety of businesses and organizations and have developed tools and methodologies to help make the process enjoyable and effective.

At Community Futures they are currently offering ``Creating Promotions with Punch” this Monday January 13, an opportunity to find out how to not only come up with an amazing idea but how to maximize its marketing potential.  This is an excellent workshop for anyone interested in learning the key ingredients to a successful promotional campaign.   This workshop takes into account all of the opportunities available and can easily be applied to the Social Media and other online opportunities.

This is a 3 hour morning workshop being held this Monday January 13, 2014.  Registration is still open but act soon as this class will fill up quickly. Call Community Futures Central Kootenays at 250-352-1933 x100 to register.

THE RETURN OF THE NELSON PARANORMAL LEAGUE

The Nelson Paranormal League Returns with
Haunted Heritage Tour 2013 Streetcar #23

Nelson BC - The Nelson Paranormal League (NPL) is back and excited to announce the return of the Haunted Heritage Tour but this time it takes place on the Historical Trolley Streetcar #23.  On Saturday October 5^th and Sunday October 6^th at 5pm people are invited to enjoy a one hour guided tour of Nelson’s paranormal side from the safety of the Nelson Electric Tramway Society’s (NETS) 108 year old Streetcar #23.

The NPL was founded back in 2004, with the mission to investigate and educate people about paranormal activities and the unknown.  They launched the league with a Haunted Heritage tour of Nelson and in 2006 filmed a documentary of their findings at a local Hotel, Haunt at the Hume. 

It was when the league started to uncover significant paranormal evidence that they realized they needed to be careful with their findings.  Over time the league found many allies and contacts to help them with their paranormal adventures and they are excited to be back and ready to launch a new era of investigations and tours in Nelson.

This year they are piloting a project with the help of the Nelson Electric Tramway Society (NETS) who have been running Streetcar#23 for over 20 years with the strength of volunteers.  To help the society in return, 50% of all ticket sales will be going directly to NETS in their efforts to keep the trolley system running and their new museum project.

The Haunted Heritage Tour 2013 StreetCar#23 will take people on an hour long adventure on Nelson’s waterfront filled with stories about paranormal investigations, tales of intrigue, and a look into the haunted history of the Kootenays.  The tour begins in Lakeside Park with an introduction to world of the paranormal and why Nelson is a hot bed for ghostly activity, you will then be treated to a variety of stories and first hand adventures with NPL founder and Trolley Motorman Chris Holland.

“The Haunted Heritage Tour is an excellent combination of entertaining facts about the unknown and the interesting stories of Nelson’s past,” Says Chris Holland of the NPL. “It is a historical educational journey that tantalizes the imagination and leaves you wondering and wanting to learn more.”

The Haunted Heritage Tour 2013 Streetcar #23 will only have two runs, Saturday October 5^th and Sunday October 6^th, admission is $8 per person, the tour begins at 5pm loading at Lakeside Park Station.  Tickets are available at the Nelson and District Chamber of Commerce and will sell out quickly.  For more information or to purchase your tickets drop by the chamber office at 225 Hall St. or call 250.352.3433.  You can also check out NelsonStreetCar.org or NelsonParanormalLeague.blogspot.ca for updates.

HELP SOMEONE GET CONNECTED 2013 A PROMOTION FOR THE COMMUNITY

Previous Winners Earth Matters

Back by Popular Demand

Phoenix Computers and Technology Helps Someone Get Connected 2013

Nelson BC. Scott Newland at Phoenix Computers and Technology is continuing the trend of the extremely popular Help Someone Get Connected program for 2013.  Over the past 6 years Scott has been hosting a contest that encourages people to nominate someone they feel could use help “getting connected” to the newest technology.  This year the prize package will bring the lucky winner a new notebook, wireless router, all-in-one printer, and 1 Year of High-Speed internet service.

To Help Someone Get Connected all you have to do is write a letter of 200 words or less at why you feel this person, organization or business could use a helping hand.  The winner will be determined based on community involvement, extending themselves to help those in need, and their efforts in working to make a better community.  Not only could you provide someone with the much needed boost to get ahead, but if your letter is the lucky winner you will also be rewarded with one year of complimentary Phoenix Advantage service and support.

The contest runs from August 1^st to the 31^st you can take your nomination letter directly to Phoenix Computers and Technology on Baker St, email to info@PhoenixNelson.com  or message them through Facebook.

Past winners of the Help Someone Get Connected contest have included a person who used the package to help her increase her education in helping the elderly, and an individual with barriers to employment with which their new system helped them to secure a job and grow their career.  The most recent winner was the Earth Matters Eco Store who used the technology to help educate people about their community recycling options.

 “Giving back to the community is extremely important to secure Nelson as a sustainable community with a strong local trade and economy.”  Quotes Scott of Phoenix, “Any time I get the opportunity, I try to help locally. The community supports me, so I always try to give back whenever I can.”

You can enter to Help Someone Get Connected 2013 from August 1^st to 31^st by dropping off your letter of nomination at Phoenix Computers and Technology 468 Baker St., or email info@PhoenixNelson.com.  Also keep listening to 103.5 The Bridge and read the Nelson Star for additional surprises and to learn more.

Publicity Made Simple for All Media

Getting publicity for you and your business is one of the most powerful, yet cost effective promotional tactic you can learn. The rules are simple and straight forward, and conventions must be followed to achieve success, but the pay off is well worth the effort. The public tends to trust the media’s word, more than they do paid advertising. Getting media coverage can increase attention, while lending legitimacy to what you do.

There are many ways to increase your publicity, and the more creative you can be, the more response you will most likely get. Have fun, be prepared, and be ready to play the media game. At the end of the day, reporters are just people too, and if you are clear, honest and easy to relate to, you will enjoy the fruits of your publicity attempts.

At Community Futures in Nelson they are offering a new workshop that  will cover the basics of publicity, what it is, why you should use it, and how to get it. We will go over the most important tool when communicating with the media: the Press Release, and how to use it in a timely, effective manner. Finally we will discuss other new media tools you can develop to increase and maximize your publicity potential.

Sign up Today http://www.futures.bc.ca/schedule.php 

Santa Returns to Baker with Elf Walk

Santa returns to Baker Street with new surprises
A Festival of Lights and an Assembly of Elves

Nelson BC, Friday November 30^th at 5:30pm Santa returns to the 400 Block of Baker Street with some exciting new additions to make the event more festive.  To make the evening more fantastic organizers are inviting people do doth their helpers attire and join in the city’s First Annual Elf Walk.  This will also be the launch of the Festival of Lights as Santa turns on the newly decorated holiday trees of Baker Street.

For over 40 years Santa Claus has been coming to Baker Street courtesy of Nelson Fire-Department to light up the holiday trees and personally meet with the children of Nelson.  This tradition is getting some extra excitement as organizers are encouraging people to show up on 400 block of Baker Street in their best Elf attire to show Santa their spirit of the season.  This event was inspired by the flash mob movement and is your opportunity to not just attend, but to be a part of the fun.

The street will also be more vibrant as a new group have started a committee to increase Nelson’s holiday lighting presence.  Event co-organizer Maureen Crawford notes that the addition of 10,000 lights to the downtown area will bring more cheer to the holiday season.  “Our goal is to make the streets more festive for the holidays and we are working together with local groups and organizations to help make this a reality, we are off to an excellent start this year, you must come out to see,” Quotes Maureen Crawford.

This entire event is made possible by everyone in Nelson, in particular local businesses and organizations.  Without hesitation people have donated and volunteered to help make this event successful.  There will popcorn courtesy of Kal tire, apple cider from the Kootenay Coop, The Bridge is hosting a chili contest, Eddie`s Music is helping with sound, a visit from the Shaw Cable Polar Bear and don`t forget Santa.  Also the Chamber of Commerce, the Cultural Alliance, the City of Nelson and the Nelson Business Association are volunteering their time to help make this event another wonderful reason to come to town.

“Nelson is one of my favourite places to visit. I am so impressed at how well everyone gets together to make my stay so special, especially the children.  This is one of my most inspirational stops and I’m very excited about the new additions this year,” Says Santa Claus. “I really look forward to seeing everyone dressed up in their favourite elf outfit.”

Come join the fun on Friday November 30^th 400 Block of Baker Street, at 5:30pm for the First Annual Elf Walk and lighting of the trees of Baker Street.  Santa arrives at 6:30pm and will stay until he sees every child waiting in line.  For more information contact our Facebook page facebook.com/ElfWalk?fref=ts or call the Chamber of Commerce at 250.352.3433.

New Home Buyers’ Program Gets Boost from Local Developer
Nelson, B.C. – Changing taxes, shifting economy, job creation, sustainable communities, slowing of development, growth rates—all affect the future of the housing industry in British Columbia and the government has come up with a rebate incentive program to help.  The Provincial Government is offering a $10,000 rebate program for first-time new home buyers and a local Nelson developer is matching the rebate offer and extending it beyond first-time buyers.

In an attempt to stimulate the housing market and to deal with the PST / HST switch the provincial government has created a $10K rebate for purchases of new homes by first-time buyers before April 1, 2013.  The intention is to keep the new home buyers’ market growing, which in turn creates jobs, benefits local economies and creates sustainability.  The proposed legislated rebate would be a refund cheque that could be used to help people with the deposit on a new home, lower their overall debt or for RRSPs, which can be used as a tax deduction.

“The B.C. First-Time New Home Buyers' Bonus is a new temporary measure designed to provide tax relief during the transition period back to the PST for families and individuals who are purchasing their first home and will assist the residential construction industry by encouraging purchases of newly constructed homes.” www.PSTinBC.ca

In Nelson, B.C. local developers of West Creek Village are matching the $10K rebate offered by the government, which means a potential savings of $20K. In today’s economy that is a real boon to the first-time new home buyer.  But West Creek Village is going beyond the first-time buyers and is offering the $10K rebate to any qualified buyers of their last two four-room units. 

To find out more about the B.C. First-Time New Home Buyers’ Bonus check out www.PSTinBC.ca and to find out more about West Creek Village contact Pat Davis at 250.505.4820 and check out www.WestCreekVillage.ca.

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Friday March 30th – Creating A Promotion has NEW material and BONUS tools

Friday March 30th – Creating A Promotion has NEW material and BONUS tools

Learning how to promote your business just go better. This Friday March 30th Community Futures Central Kootenay will be hosting Creating A Promotion a fun learning opportunity that teaches you how to generate revenue through exciting marketing campaigns. This time there are new materials on How to Run a Promotion Online and a Bonus Planning Guide on how to make it happen. Do not miss your opportunity to learn how to have fun while making money for your business. Call Community Futures today 250.352.1933 seating is limited and going fast.

Online Promotions / Special Events using Social Media and Online Resources

Businesses are starting to discover the benefits of marketing online and with social media; one area that has been having great success is creating a promotion or special event in the online world. A virtual promotion takes into account the structure of traditional marketing and applies the new technological advantages available. This new material will showcase how you can use the online world to help promote your business in a fun and easy to implement format. Contact CFCK Nelson to take advantage of this rare opportunity 250.352.1933

Creating a Promotion - Start with the Purpose and Goals

Creating a Promotion - Start with the Purpose and Goals

A Promotion is an activity or event that generates Top of Mind Awareness for a product, service or organization. It is a creative way to get the attention of your target audience, which utilizes the benefits of your service as action items. Promotions are a call to action that provides an entertaining benefit to engaging customers.

There are as many different types of promotions as the imagination can provide. Therefore it is important to understand why you are conducting a promotion and what goals you wish to achieve. Once you understand why you are conducting a promotion, you will have the ability to focus your creative process on developing the details.

First we start with the Purpose / Goals: What is the purpose or goal of a promotion?

Although there are unlimited types of promotions, to help focus on what would work best for you, understand what your purpose / goal is. The purpose or goals can be categorized as the following:

Revenue – This is a promotion with the purpose to increase revenue, maybe you are moving stock, introducing a new service offering, or looking to increase ticket sales. A revenue generating promotion is focused on the ability to increase monies for your business.

Publicity – This is a promotion with the purpose to increase Top Of Mind awareness for your product or service. It is a way of generating interest and knowledge about your business, through a creative process. A company who wants to highlight the benefits of their products and services, or a new business grand opening, would benefit from this type of promotion.

Traffic – This type of promotion is used to increase the amount of people who visit a particular location or business. If your business requires people to physically come to your location, or you have a new product or service that you want people to see or touch, a successful traffic based promotion would bring you the audience.

These three promotional categories are not exclusive of each other. A well-run promotion will take into account all of the categories and how each one could benefit the business. When creating your own promotion, start by defining what goals you would like to see, and which category they are from.

A person who is introducing a new retail store would be very interested in all three categories of a promotion. A new retail store would benefit from the publicity by having their name introduced to the new market. They would definitely want people to visit their location, creating foot traffic, and their mission for the business would be to generate revenue.

Another person may have a service offering but no storefront, therefore they do not have need for traffic, but do want publicity and revenue.

The firststep to creating your promotion is to find out what category or combination best suits your needs. It is important to keep your focus on these categories and ask yourself throughout this creative process, is this plan going to meet the expectations of my purpose / goals?

360 Degrees of Marketing: Fusion Starts with You

At this time of year when you are Marketing and using Fusion methods, make sure you are maximizing your efficiency with 360 Degrees of Marketing.

Effective Fusion starts with your own marketing efforts. It is important to have your marketing initiatives conveying the same message. Your advertising should be fused with your promotions, customer service and all other aspects of your business. 360 Degrees of marketing is making sure that your business is pulling itself in the same direction. When businesses convey different messages or are not consistent with their brand, they are confusing their audience with a variety of messages.

The process of 360 degrees is ensuring that all areas of business are all working toward the same goals. Advertising should be in sync with promotions and with in store decorations and displays. All staff should be informed of the marketing plans, including details on how to answer the phone, to the main point of contact for additional questions. Having everything working together will help to clarify not confuse.

360 Degrees also refers to being aware of your conversations all the time. No matter what the situation, on a beautiful day in the park or late at night in the bar, you will be asked what you do; this is an opportunity to educate. Inclusive to having a quick elevator presentation about a business, mention any marketing initiatives that are interesting topics of discussion.

In addition to making sure all segments of a business are working toward the same goals, keep in mind the other benefits and goals possible for other business. When planning a marketing campaign, take into account who else could mutually benefit from getting involved.

JUGGERNAUT ON THE MOVE

Juggernaut Marketing Communications has a new home.

915 Cottonwood St.
Nelson BC

V1L 5Y9

250.505.5016

info@JuggernautMC.com

The process of a move is very similar to setting up a business, unexpeceted circumstances, pushing physical and emotional boundaries. When you have a home based business and need move it too, the stituations and feelings intensify.

Stay tuned to this blog for the Obstacles and Opportunties of a Move with Flare and also loads of new courses, resrouces and exciting new events. If you haven't already discovered the treasure chest of beneficial resources go check out www.JuggernautMC.com and keep coming back as we update it with more awesome stuff.

Making the leap: Your first home as an investment in your future

Thirty years and $300,000. Those rather intimidating numbers combined with a commitment
to a piece of property and the responsibility for its upkeep can make buying your first home a daunting prospect.

While it does take a big leap to first make that commitment, doing so can literally pay off in spades as a solid investment for the future.

Derek Denier, a Nelson-based mortgage broker with Mortgage Financing BC says if you’re ready to settle down and build a life in the Nelson area you should consider buying a home one of the best investments you can make – if you do it right.

“Instead of giving your money away to rent, if you have some pride of home ownership you can build value into your property,”Denier says. “And combined with appreciation and principal
pay down over time it will really pay off in the end.”

For those who are questioning whether buying a home is right for them, Denier says the best sign is how they care for their rental property.

“It’s the people who really look after their rental properties that are great candidates for home
ownership,” he explains. “If you do that for a rental property and you’re a great tenant, you’ll be a great home-owner. You see people accumulate wealth and grow their net worth just by looking after their homes,” Denier says.

If you need another incentive to surmount that uncertainty around home-buying, consider that some properties come with mortgage payments that are on-par or less-than current rents in Nelson.

A recent report by the Nelson Committee on Homelessness showed the average rental cost for a bachelor suite in Nelson is $800 to $850, and people should expect to pay about $1,000 and $1,500 respectively for a two or three-bedroom place.

New local real estate developments like West Creek Village offer units starting at $225,000 for a two bedroom and $284,000 for a three-bedroom.

A recent mortgage estimate from one bank places the mortgage payments on the two-bedroom units at $1,045 per month with five per cent down over 30 years at the current fixed interest rate,
and as low as $845 per month with the same down payment and a variable interest rate.

West Creek Village project manager, Pat Davis said the development was done with value in mind. “We negotiated even harder than ever to get good prices on material and good rates
on labour so we can keep our price at a level that gives people exceptional value,” Davis says.

Prices aside, though, Davis says quality was a huge component in West Creek Village,“We didn’t skimp on anything,” he says.“We’ve got nice floor coverings, upgraded light fixtures and upgraded cabinets . . . materials that will stand up over time.”


He added that the units all feature a number of green upgrades, including energy efficient lighting and windows, and low-flow toilets. Like all new homes the units are also protected by the provincially-mandated Home Warranty Protection Plan.

“In the entry-level market, you’d be lucky to find a small 80-year-old home that would require a lot of maintenance,” Davis said. “This is new construction. So there’s no worry about mold, a cracked foundation or having to redo the plumbing. “If you can afford the monthly payment, you’re not going to have any surprise bills.”

So for those who love Nelson enough to make a long-term commitment to the community, buying a home need not be such an intimidating thought. Do it right and it can be a life-changing investment in your future.

Finally a solution to the shortage of affordable housing in Nelson

West Creek Village homes with pricing comparable to local rent

Nelson, BC – Pat Davis and Al Benjamin of West Creek Developments studied the trends of the real estate market in the West Kootenay region, and realized that a new approach to housing in Nelson was needed: New home construction of exceptional value with pricing that is comparable to local rent.

As the city of Nelson watched the value of homes increase, many locals feared their dream of home ownership was lost, particularly for prospective first-time home owners or those with limited incomes. The reality of having a sustainable future for Nelson came into question when local people started to realize they couldn’t afford the current pricing and began to leave the community. City council and many officials formed groups and researched how Nelson could increase its housing density without sacrificing quality of life.

Pat and Al of West Creek Developments paid attention to what the market was saying and what the people of Nelson needed.

The perfect location was found on Perrier Road within City limits and adjacent to Cottonwood Creek. With a location walking distance to Baker Street in hand the company went on to create a housing design that was much needed for the region. High quality, new construction priced at a level people could afford with monthly payments comparable to local rent.

Welcome West Creek Village, an eight home condominium community with easily accessible two-bedroom designs on the ground level and spacious three-bedroom living on the upper level. With 9-foot ceilings, vaulted on the upper level, solid maple cabinetry, custom built-in entertainment centre, wall-mounted fireplace, and elegant detailed finishing , West Creek Village is quality living with pricing that will give home owners the ability to enjoy the resources and services that Nelson has to offer.

As West Creek Village nears its completion date the Developer is creating added excitement and urgency by offering a $15,000.00 cash back incentive to the first three home purchasers. The incentive can be used for a partial down payment, to pay off other obligations, lower the mortgage amount or just about anything.

“I wanted to help people by providing quality new construction with home ownership comparable to local rents,” says Pat Davis. “This is a beautiful place and West Creek Village is a much needed addition to the community. We designed it to provide quality living for many different lifestyles.”

West Creek Village will be opening their show suites to the public on May 14th at 11 am. Registering for a tour is strongly encouraged so you don’t miss out on this opportunity. To make
your reservation or to find out more go to www.WestCreekVillage.ca or call 250.505.4820.

The end of the first quarter of 2011 – How are you doing?

THE END OF THE FIRST QUARTER OF 2011 – HOW ARE YOU DOING? It is the end of the first quarter of 2011 and it is time to ask yourself - How is my business doing this year? The best marketing advice during this time of year is to review your Sales. How do you sell? What do you use to sell? How do you manage your sales? Do you have a sales / time management system? The big question: Did you make your targets and goals? Did you keep track of them? By keeping track of your sales targets and goals and taking into account trends and timing, you will be able to find ways to improve your efficiencies. The more efficiently your sales system works the more you can focus on attaining your goals and allowing for growth. Keep in mind Is this new to you? Do not let the fact that you are learning a new system bring you down. Learn as you go We learn by doing, and sales will always provide us with great lessons and opportunities to learn and improve upon. Set your goals, but don’t lose focus if you don’t make them.This is a learning process. Before the Carry over effect de-motivates you, remember, closing any business is one step closer to making your targets. Keep track of all of your sales activities. This will allow you to evaluate how to improve meeting your sales objectives. Success is achieved through growth - You grow through learning - Anonymous

Juggernaut and Selkirk College Team up to Help Businesses in the Kootenays

Kootenays BC, Juggernaut Marketing Communications and Selkirk College have teamed up to offer businesses a rare opportunity to improve their return on investment with the introduction of the 7 Slices of Marketing Success Program starting February 18th. This fun and educational opportunity has been developed specifically for businesses that are already established and looking for ways to improve their existing Marketing and Sales.

Juggernaut Marketing Communications has been working with local businesses for the past 8 years helping them to improve the efficiencies of their marketing efforts with a focus on increasing sales. Juggernaut has created a comprehensive methodology to help people enjoy the marketing process, increase controls and visibly see what is working and what isn’t. The 7 Slices of Marketing Success are what is needed to create and utilize a successful Marketing Plan. The 7 Slices are Sales, Direct Contact, Online, Publicity, Promo/Events, Advertising and Fusion. Similar to a pie a well implemented marketing campaign has a recipe for success. The 7 Slices of Marketing Success teach the recipe for success.

The economy is changing more rapidly than anyone can predict; new developments in technology, changes in consumer habits and opportunities to grow new market segments can sometimes prove to be too much to handle. The 7 Slices of Marketing Success Program has been developed to take all of this into consideration, and is focused on helping businesses have fun creating an easy to implement marketing Plan.

For just 3 hours a week over 8 weeks, this program was developed to be accessible to the busy business owner / marketing manager. It was developed as an action program with tools that will start to help a business’ marketing plans immediately, making it a worthwhile investment.

“The 7 Slices of Marketing Success Program came from the overwhelming need expressed by clients, and businesses desire to take control of their marketing and enjoy the process,” says Chris Holland of Juggernaut Marketing Communications, “Once you have control and understand the big picture, the details fall into place and you will see the success in your own marketing endeavours.”

Selkirk College is offering this program on Fridays starting on February 18th. The workshops are 3 hours long, and filled with the tools you need, the inspiration to make things happen and the motivation to keep you on track. For more information call Selkirk 250.352.6601 or online at http://Selkirk.ca/ce.

Here Scott Newland (L) of Phoenix Computers and Chris Holland (R) of Juggernaut Marketing Communications discuss the benefits of the 7 Slices of Marketing Success.

NEW YEAR'S MARKETING

I've been getting a number of requests about what would be the best use of time and money for Marketing in the New Year. Things are changing at a faster rate than ever, you need to be on top of what you did and where you are going. Are you tired of wasting money and having your marketing efforts feel like an unfinished project?

Best advice...

The 7 Slices of Marketing Success is a new formula for helping businesses control and maximize their marketing efficiency and it is being released during the perfect crossroads: the start of a new year.

At the beginning of last year Chris Holland of Juggernaut could feel the paradigm shift happening and realized that the marketing and communications industry was changing and fast. As Chris embarked on trying to find the most efficient ways to embrace the changes, he was continually inundated with obstacles and barriers that the average business person was facing. There were new opportunities on the horizon but there needed to be a system that could help make sense of these changes and obstacles.

Over the past year Juggernaut Marketing Communications has been developing and testing a new Organizational Methodology that helps businesses create an easy to implement Marketing Plan. This system takes into account the individuality of each industry and the logical flow of a successful marketing campaign. The 7 Slices of Marketing Success is a revolutionary new system for ensuring the success of a business's marketing efforts. The principle of the 7 Slices of Marketing Success is that every Marketing Plan needs to have a clear objective, purpose and goals. The 7 Slices are 1.Sales, 2.Direct Contact, 3.Online, 4.Publicity, 5.Promotions/Events, 6.Advertising and 7.Fusion. These slices work together in a prioritized sequence to make sure that any marketing campaign is utilizing all of the opportunities available.

“I was approached by a number of clients about how to help make sense of the new developments in technology as they apply to marketing. I always had a love for new technology and have been studying it all my life. Many professionals have offered excellent advice, but not many of them really put together a system that was easy to follow and added extra elements for efficiency and control,” says Chris Holland. “The 7 Slices of Marketing Success makes creating and implementing marketing plans fun and easy by helping business owners understand and enjoy the process.”

Juggernaut Marketing Communications has embedded this new methodology into an annual marketing review and recommendation package that will help businesses gain control and ensure their annual Marketing Plan is efficient and effective. To find out more contact Chris Holland of Juggernaut Marketing Communications at 250.505.5016 or email info@JuggernautMC.com. You can also find research on http://www.juggernautmc.com/ and http://juggernautmc.blogspot.com/

Fusion Marketing - Know Your Benefits

Before we start to explore the world of fusion, you should have a good understanding of your business, your audience and your marketing objectives.

You should have your mission statement and vision statement prepared for your business. Your mission statement is the definition and understanding of your business; it is a brief review of your company’s objectives. Your vision statement is the direction you see your business going in. Most people have a mission statement, but few take the time to write down what direction or path they vision their venture will take.

Understanding your benefits is also very important. For each section of your business there will be different benefits. Your suppliers, customers, staff, neighbours and community will all receive different benefits from your company. It is important to have an idea of the diverse advantages your business offers, and how they apply to each section.

As an example:

Customers – Benefit from you providing them with a service or product they need. Your customers may also receive other benefits such as information, interaction and experience.

Suppliers – Benefit from you selling more of their product. They also benefit from the exposure you provide through your business and your marketing initiatives.

Staff – Benefit from being employed, and also receive education, experience, interaction and growth.

Neighbours and Community – Benefit from you providing a product / service or increased foot traffic to an area of town or an entire community.

Yo Ho Ho, it's off to the Capitol Kids Series we go!

The Capitol Theatre and Bumblebee Toys Entertain the Kids of the Kootenays

Nelson BC – The Capitol Theatre joins with BumblebeeToys.com to offer a fun giveaway for young theatre goers attending shows for the Capitol Kids Series. Bumblebee Toys is generously donating two large wooden Venture Pirate Ships valued at $200 each to be given away live during the Capitol Kids Series this 2010/11 season.

Every year The Capitol Theatre brings in talented diverse groups that inspire the imagination of the Kids of the Kootenays. The Theatre has been bringing generations of families spirited live entertainment that have inspired and help culture our community. This year The Kids Series is hosting a buffet of fun and excitement for everyone. The adventure starts with The Story of Esther by Major Conrad Flapps, then to the International Magic of ¿Qué Bolá? from Cuba, Flyn’ Bob swings in with his One Man Three Ring Circus and the series ends with a wonderful interpretation of The Velveteen Rabbit by Kathryn Popham. This year the series has something of inspiration for everyone.

To add more excitement for the Kids Series, BumblebeeToys.com has donated two wooden interactive Venture Ships to be awarded live throughout the series to a lucky theatre goer. Bumblebeetoys.com has a mission to inspire the imagination and nourish the senses. That is why they teamed up with the Capitol Theatre and their quest to enrich the imagination and minds of children through live entertainment.

“We are very fortunate to have such a wonderful cultural opportunity with the diverse events featured at the Capitol Theatre Kids Series,” Quotes Neil Harrower Executive Director. “It takes a village to raise a child and we are excited to do our part by providing live entertainment opportunities to youth and young families.”

To find out more about The Capitol Kids Series and get tickets go online at http://www.capitoltheatre.bc.ca/ or call 250.352.6363 and when you go to the show keep a look out for your chance to win one of two Venture Ships from BumblebeeToys.com. See you at the Theatre.

Dreams to Reality - The Power of Positive

Two topics have come to my attention recently – Dreams to Reality and Power of Being Positive. I find these two themes to be very important to the life and the success of businesses.

I want to start with Dreams to Reality; I was recently approached to help facilitate a workshop on helping people take their innovative ideas and make them into a feasible business opportunity.

The first question that I was asked – “Is it possible to help people take an idea from just a thought to an actual achievable concept in just one weekend.” – without hesitation I responded with a YES. But you need to have a path, a plan and access to resources, networks and research.

As I create the path to help people make there Dreams and Ideas become achievable I realized that there is one topic that is not really highlighted in the “Business Success Books” – That is infinite power of being positive.

Sure there are many different books about facing fear, staying positive, but when you are starting out on your own entrepreneurial adventure this power is more important that ever.

Mistakes, research, the off handed negative comments of others – such as, “It’s been done and didn’t work or what kind of world do you live in” – obviously do not help, but it is the mind of the positive thinker that takes anything that is handed to them and turns it into a lesson.

Learning is one of the greatest gifts we have as humans, the more chance there is to learn and improve the better life becomes. The Power of Positive is looking at everything that happens as opportunities to learn.

One of my favourite philosophies is to congratulate yourself whenever you run into an obstacle – you run into obstacles when you are moving – so when you are faced with something to overcome, there is a lesson to be learned and a reason to be positive – you are growing. Growth is what makes us stronger, wiser and happier.

So when you are thinking of an idea, an innovative concept or a dream that you want to make real, it truly is the power of staying positive that will ensure success. Sometimes the process of staying positive will be taxing on you, the reward of learning and overcoming will make the success much sweeter.

Use the Power of Being Positive to help make your Dreams become Reality and Enjoy the process.

Thoughts from the desk of the Juggernaut

KAST Calls for Big Ideas

Business Boot Camp Helps Get Your Buck in Gear

Kootenays BC – On September 24 to the 26th the Kootenay Association for Science and Technology will be educating and inspiring young innovative entrepreneurs to Get their Buck in Gear with a 2.5 day business blitz.

All great businesses and employers started at one time with one idea, one person and one drive to do things differently, better or perhaps do something entirely new all together. In addition to attracting new businesses to the area a sure fire way to grow the economy is to foster, incubate, grow and promote the next big ideas in our youth. Anyone who’s ever been to this region knows that creativity abounds. Building on KAST’s commitment to growing the region’s economy and foster entrepreneurship we’re launching a new event to harness that energy in our youth and help guide that creativity into the next big thing.

There is no better time or opportunity to launch new enterprises than in an economic downturn. With jobs getting that much harder to find, this is the time to run with that great idea to do things better. While great ideas abound, the process of taking idea to money maker can be daunting. To ease that process KAST is launching the first annual Business Boot Camp for Young Entrepreneurs to help teach youth to consider the possibility of creating their own opportunities and jobs.

This two and half day entrepreneurship program is structured to offer practical and hands on learning from generating new ideas, developing them into effective business plans and ultimately launching a new venture. Attendees will participate in sessions that focus on six core components of business and entrepreneurship education: idea generation, vision planning, sales/marketing, networking, technology, and giving back (social entrepreneurship). Budding business moguls will learn first- hand from young local entrepreneur who just like them had the ambition to take their future into their own hands and launched successful businesses.

“This event will not only be informative but inspiring as there will be opportunities for people to find out how they can make their innovative dream become a reality” Quotes Chris Holland Business Facilitator for the Event. “Not only will you be given a path to follow, you will also have the opportunity to network with successful entrepreneurs and gain valuable advice.”

Open to young adults aged 18 to 34 KAST’s Business Boot Camp for young entrepreneurs will provide the information, confidence and push they need to start a business of their own and continue to grow our local economy while retaining the talent of our youth. To find out more and register go online at http://www.kast.com/ or call 250.483.5052.

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