A new look on an old way

Communicate and Educate, two, if not the most, important factors in running a successful business. Some of the greatest concepts and cleverest ideas can fall prey to not paying attention to these important words.

When running your business you have something to offer and there are people that would be interested in this. You have to find the most effective ways to communicate what it is you have to the people you want to reach. But wait, what about this education thing? Any time you reach your target audience they are going to want to know a couple of things, like, why you? This is where you pour on the education.

There are many ways to maximize your abilities to communicate and educate. Along with many forms of advertising, publicity, marketing and promotions also equally important is Networking. Some people cringe at the thought of having to go to some event to hang out and meet strangers while making chit chat, this is sometimes based on fear, similar to public speaking.

Networking should never be feared, for if you are proud of yourself and the business you represent this is an opportunity to communicate and in the process educate and learn.

Throughout your community there are many Networking groups and opportunities. These can be formal organizations and events to user groups and clubs. Find out what type of group gets your interest and get involved

Fusion Marketing - Distinction over competition

“The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of co-operation. “ Marketing Monthly, Guerrillas in our Midst

Marketing can be seen as a toolbox that contains all of the equipment needed to communicate about and advance your business. Sales strategies, advertising, promotions and guerrilla tactics are just a few of the valuable tools available. One of the most effective, rewarding, underutilized, and inexpensive methods of marketing is to partner your marketing efforts with the efforts of others.

Fusion Marketing is working in a collaborative way with other businesses for mutual profitability. Recently, a baby store joined forces with a spa, restaurant, framing shop, art store and furniture boutique to promote their new line of products.

Comfort & Joy hosted Celebrate Nelson, a contest that rewarded customers in a fun and exciting way. By partnering with suppliers and local businesses, Comfort & Joy was able to give away prizes to many customers, while featuring great products and services. Sharing the promotional campaign increased awareness and excitement in the local community. Furthermore, Silverfern Framing and Kootenai Moon contributed to the ambience by donating decorations, which featured products from their stores. The result was a successful fusion campaign that raised top of mind awareness for all that participated, at no additional expense.

The more people that you share your marketing efforts with, the greater your reach. Why have the staff of just one store talking about a promotion, when you can have many people spreading the news. And if they are happy and excited about what they are doing, the better! Fusion is most effective when it’s fun.

Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. For more information, contact us at medianow@telus.net

Juggernaut Marketing Communications, 809 Baker, Nelson, BC Tel: 505-5016