At this time of year when you are Marketing and using Fusion methods, make sure you are maximizing your efficiency with 360 Degrees of Marketing. Effective Fusion starts with your own marketing efforts. It is important to have your marketing initiatives conveying the same message. Your advertising should be fused with your promotions, customer service and all other aspects of your business. 360 Degrees of marketing is making sure that your business is pulling itself in the same direction. When businesses convey different messages or are not consistent with their brand, they are confusing their audience with a variety of messages.
The process of 360 degrees is ensuring that all areas of business are all working toward the same goals. Advertising should be in sync with promotions and with in store decorations and displays. All staff should be informed of the marketing plans, including details on how to answer the phone, to the main point of contact for additional questions. Having everything working together will help to clarify not confuse.
360 Degrees also refers to being aware of your conversations all the time. No matter what the situation, on a beautiful day in the park or late at night in the bar, you will be asked what you do; this is an opportunity to educate. Inclusive to having a quick elevator presentation about a business, mention any marketing initiatives that are interesting topics of discussion.
In addition to making sure all segments of a business are working toward the same goals, keep in mind the other benefits and goals possible for other business. When planning a marketing campaign, take into account who else could mutually benefit from getting involved.
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