Business Model / Marketing Plan

This Blog is dedicated to helping business of any size and at any stage with their Business Model and Marketing Plan. We will discuss techniques, tools and methodologies to help your grow your business. Juggernaut Marketing Communications is the home of the 7 Slices of Marketing Success and Fusion Markerting = Fusion Life. The 7 Slices are organizational methodologies for helping businesses at all levels maximize their marketing efforts. Fusion Marketing is a secret methodology where Like Minded people work together for Mutual Benefit.

Monday, December 07, 2009

The 7 Slices of Marketing Success

Whether you are just starting your business or looking for ways to improve and grow your marketing efforts The 7 Slices of Marketing Success is an easy path to understanding the priorities to focus on and the efforts needed to make it happen.

The 7 Slices are 1.Sales, 2.Direct, 3.Online, 4.Publicity, 5.Promo/Events, 6.Advertising and 7.Fusion Marketing. These seven specific marketing tools are organized into a logical flow that takes into account efficiency in relation to priority.

The purpose of the 7 Slices is to give a clear perspective on what areas within your marketing you will need to focus on by providing you with a unique common sense overview. By following the 7 Slices to Marketing Success you will have a more comprehensive understanding of all of the marketing options available to you and inspirational methodologies to help you attain them. This methodology is a benefit to all types of businesses at any stage in their development or marketing campaign implementation.

This Blog will explore the different slices and provide you with new ideas and perspectives on how you can instantly increase your Marketing Efficiency.

Stay Tuned...

Tuesday, November 10, 2009

JUGGERNAUT MARKETING COMMUNICATIONS


Juggernaut Marketing Communications is located in Nelson, British Columbia, specializing in affordable marketing consultation for local and international businesses. Primary services include innovative marketing solutions, media coordination, training, special events planning, and HR/communication systems overview.


This company is the passion of Chris Holland, a Communications Specialist with a diverse work history and grounded understanding of the needs of businesses. With a degree in Communication from Simon Fraser University, Chris launched his career by creating a one person traveling promotional show for the opening of Science World. Moving into the raucous world of hospitality promotions, Chris spent the next decade pioneering new ways to promote, market and advertise using guerrilla tactics, fusion campaigns and hosting the grandest events on the most impoverished of budgets. The adventure continued as Chris spent the next six years in the corporate world developing sales strategies, resource/account management, professional training development, human resource consultation and advertising/marketing analysis.


Now residing in the Kootenays, Chris Holland brings his knowledge and experience to a new plateau with Juggernaut Marketing and Communications. The motivation behind this company is Chris’ passion to accomplish goals. “It is extremely exhilarating to have an idea or a dream and make it become a reality,” says Holland. “The key ingredient to the process is to be open minded and have fun.”


Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. Juggernaut aims to wow clients with outstanding customer service and ultimate client satisfaction.

Sunday, July 05, 2009

Read, Cook, and Roll Around

Why I Love Being a Dad
By Chris Holland

Before I became a Dad, I researched, read, listened and asked questions on the best ways to raise a healthy and well balanced child. In almost all of my research there was an underlying theme; Engage, Communicate and Relate

Engage the mind – encourage them to think, this world is a wonderful place and the best way to engage your child is to read. Take the time to rediscover the stories you remembered as a child yourself and if you don’t have any memories, now is the time to create them.

I discover as I read stories to my daughter, that we share a moment together and as I watch her grew daily so does are relationship. I decided to shut of the TV and explore the endless wonderment of the human mind and let me tell you, there are a lot of fun surprises in store when you try this. From the crazy and wonderful mind of the Munch Man to the rhythmic dance of Sandra Boynton I have read more books with my daughter than I did in college.

For me, I was never invited into the Kitchen until late into my teens, and then it was more about survival than exploration. Today my little girl and I routinely create meals, bake bread and make cookies. I’m not an expert in the kitchen but by letting go the fear of the unknown and having a co-pilot to discovery, my daughter and I enjoy our time in the Kitchen, she understands were food comes from and the process of how it is made and I get to see what it is like to taste sugar for the first time.

I realized very quickly when my daughter was brought into my life that she is way smaller than I am. I watched other parents and remembered what it was like to be small. The one thing I remembered was this world was not built for children, bank tellers sat in towers, chairs were always to big, the underneath of the table was my first view of dinner and when the adults gathered around me to talk, I felt like ant amongst giants.

With my daughter I make sure when I’m talking to her that I make eye contact, this means getting down on my knee to her level to show respect for her current height. I also discovered that while your down there you can play, goof, laugh or just plain roll around.

The other day my little girl came to me with a secret. As I got down to her level she cupped my ear and whispered – I love you Daddy, you are my best friend, Thank You.

And that is why I love being a dad.