360 Degrees of Marketing: Fusion Starts with You

At this time of year when you are Marketing and using Fusion methods, make sure you are maximizing your efficiency with 360 Degrees of Marketing.

Effective Fusion starts with your own marketing efforts. It is important to have your marketing initiatives conveying the same message. Your advertising should be fused with your promotions, customer service and all other aspects of your business. 360 Degrees of marketing is making sure that your business is pulling itself in the same direction. When businesses convey different messages or are not consistent with their brand, they are confusing their audience with a variety of messages.

The process of 360 degrees is ensuring that all areas of business are all working toward the same goals. Advertising should be in sync with promotions and with in store decorations and displays. All staff should be informed of the marketing plans, including details on how to answer the phone, to the main point of contact for additional questions. Having everything working together will help to clarify not confuse.

360 Degrees also refers to being aware of your conversations all the time. No matter what the situation, on a beautiful day in the park or late at night in the bar, you will be asked what you do; this is an opportunity to educate. Inclusive to having a quick elevator presentation about a business, mention any marketing initiatives that are interesting topics of discussion.

In addition to making sure all segments of a business are working toward the same goals, keep in mind the other benefits and goals possible for other business. When planning a marketing campaign, take into account who else could mutually benefit from getting involved.

JUGGERNAUT ON THE MOVE

Juggernaut Marketing Communications has a new home.

915 Cottonwood St.
Nelson BC

V1L 5Y9

250.505.5016

info@JuggernautMC.com

The process of a move is very similar to setting up a business, unexpeceted circumstances, pushing physical and emotional boundaries. When you have a home based business and need move it too, the stituations and feelings intensify.

Stay tuned to this blog for the Obstacles and Opportunties of a Move with Flare and also loads of new courses, resrouces and exciting new events. If you haven't already discovered the treasure chest of beneficial resources go check out www.JuggernautMC.com and keep coming back as we update it with more awesome stuff.

Making the leap: Your first home as an investment in your future

Thirty years and $300,000. Those rather intimidating numbers combined with a commitment
to a piece of property and the responsibility for its upkeep can make buying your first home a daunting prospect.

While it does take a big leap to first make that commitment, doing so can literally pay off in spades as a solid investment for the future.

Derek Denier, a Nelson-based mortgage broker with Mortgage Financing BC says if you’re ready to settle down and build a life in the Nelson area you should consider buying a home one of the best investments you can make – if you do it right.

“Instead of giving your money away to rent, if you have some pride of home ownership you can build value into your property,”Denier says. “And combined with appreciation and principal
pay down over time it will really pay off in the end.”

For those who are questioning whether buying a home is right for them, Denier says the best sign is how they care for their rental property.

“It’s the people who really look after their rental properties that are great candidates for home
ownership,” he explains. “If you do that for a rental property and you’re a great tenant, you’ll be a great home-owner. You see people accumulate wealth and grow their net worth just by looking after their homes,” Denier says.

If you need another incentive to surmount that uncertainty around home-buying, consider that some properties come with mortgage payments that are on-par or less-than current rents in Nelson.

A recent report by the Nelson Committee on Homelessness showed the average rental cost for a bachelor suite in Nelson is $800 to $850, and people should expect to pay about $1,000 and $1,500 respectively for a two or three-bedroom place.

New local real estate developments like West Creek Village offer units starting at $225,000 for a two bedroom and $284,000 for a three-bedroom.

A recent mortgage estimate from one bank places the mortgage payments on the two-bedroom units at $1,045 per month with five per cent down over 30 years at the current fixed interest rate,
and as low as $845 per month with the same down payment and a variable interest rate.

West Creek Village project manager, Pat Davis said the development was done with value in mind. “We negotiated even harder than ever to get good prices on material and good rates
on labour so we can keep our price at a level that gives people exceptional value,” Davis says.

Prices aside, though, Davis says quality was a huge component in West Creek Village,“We didn’t skimp on anything,” he says.“We’ve got nice floor coverings, upgraded light fixtures and upgraded cabinets . . . materials that will stand up over time.”


He added that the units all feature a number of green upgrades, including energy efficient lighting and windows, and low-flow toilets. Like all new homes the units are also protected by the provincially-mandated Home Warranty Protection Plan.

“In the entry-level market, you’d be lucky to find a small 80-year-old home that would require a lot of maintenance,” Davis said. “This is new construction. So there’s no worry about mold, a cracked foundation or having to redo the plumbing. “If you can afford the monthly payment, you’re not going to have any surprise bills.”

So for those who love Nelson enough to make a long-term commitment to the community, buying a home need not be such an intimidating thought. Do it right and it can be a life-changing investment in your future.

Finally a solution to the shortage of affordable housing in Nelson

West Creek Village homes with pricing comparable to local rent

Nelson, BC – Pat Davis and Al Benjamin of West Creek Developments studied the trends of the real estate market in the West Kootenay region, and realized that a new approach to housing in Nelson was needed: New home construction of exceptional value with pricing that is comparable to local rent.

As the city of Nelson watched the value of homes increase, many locals feared their dream of home ownership was lost, particularly for prospective first-time home owners or those with limited incomes. The reality of having a sustainable future for Nelson came into question when local people started to realize they couldn’t afford the current pricing and began to leave the community. City council and many officials formed groups and researched how Nelson could increase its housing density without sacrificing quality of life.

Pat and Al of West Creek Developments paid attention to what the market was saying and what the people of Nelson needed.

The perfect location was found on Perrier Road within City limits and adjacent to Cottonwood Creek. With a location walking distance to Baker Street in hand the company went on to create a housing design that was much needed for the region. High quality, new construction priced at a level people could afford with monthly payments comparable to local rent.

Welcome West Creek Village, an eight home condominium community with easily accessible two-bedroom designs on the ground level and spacious three-bedroom living on the upper level. With 9-foot ceilings, vaulted on the upper level, solid maple cabinetry, custom built-in entertainment centre, wall-mounted fireplace, and elegant detailed finishing , West Creek Village is quality living with pricing that will give home owners the ability to enjoy the resources and services that Nelson has to offer.

As West Creek Village nears its completion date the Developer is creating added excitement and urgency by offering a $15,000.00 cash back incentive to the first three home purchasers. The incentive can be used for a partial down payment, to pay off other obligations, lower the mortgage amount or just about anything.

“I wanted to help people by providing quality new construction with home ownership comparable to local rents,” says Pat Davis. “This is a beautiful place and West Creek Village is a much needed addition to the community. We designed it to provide quality living for many different lifestyles.”

West Creek Village will be opening their show suites to the public on May 14th at 11 am. Registering for a tour is strongly encouraged so you don’t miss out on this opportunity. To make
your reservation or to find out more go to www.WestCreekVillage.ca or call 250.505.4820.

The end of the first quarter of 2011 – How are you doing?

THE END OF THE FIRST QUARTER OF 2011 – HOW ARE YOU DOING? It is the end of the first quarter of 2011 and it is time to ask yourself - How is my business doing this year? The best marketing advice during this time of year is to review your Sales. How do you sell? What do you use to sell? How do you manage your sales? Do you have a sales / time management system? The big question: Did you make your targets and goals? Did you keep track of them? By keeping track of your sales targets and goals and taking into account trends and timing, you will be able to find ways to improve your efficiencies. The more efficiently your sales system works the more you can focus on attaining your goals and allowing for growth. Keep in mind Is this new to you? Do not let the fact that you are learning a new system bring you down. Learn as you go We learn by doing, and sales will always provide us with great lessons and opportunities to learn and improve upon. Set your goals, but don’t lose focus if you don’t make them.This is a learning process. Before the Carry over effect de-motivates you, remember, closing any business is one step closer to making your targets. Keep track of all of your sales activities. This will allow you to evaluate how to improve meeting your sales objectives. Success is achieved through growth - You grow through learning - Anonymous

Juggernaut and Selkirk College Team up to Help Businesses in the Kootenays

Kootenays BC, Juggernaut Marketing Communications and Selkirk College have teamed up to offer businesses a rare opportunity to improve their return on investment with the introduction of the 7 Slices of Marketing Success Program starting February 18th. This fun and educational opportunity has been developed specifically for businesses that are already established and looking for ways to improve their existing Marketing and Sales.

Juggernaut Marketing Communications has been working with local businesses for the past 8 years helping them to improve the efficiencies of their marketing efforts with a focus on increasing sales. Juggernaut has created a comprehensive methodology to help people enjoy the marketing process, increase controls and visibly see what is working and what isn’t. The 7 Slices of Marketing Success are what is needed to create and utilize a successful Marketing Plan. The 7 Slices are Sales, Direct Contact, Online, Publicity, Promo/Events, Advertising and Fusion. Similar to a pie a well implemented marketing campaign has a recipe for success. The 7 Slices of Marketing Success teach the recipe for success.

The economy is changing more rapidly than anyone can predict; new developments in technology, changes in consumer habits and opportunities to grow new market segments can sometimes prove to be too much to handle. The 7 Slices of Marketing Success Program has been developed to take all of this into consideration, and is focused on helping businesses have fun creating an easy to implement marketing Plan.

For just 3 hours a week over 8 weeks, this program was developed to be accessible to the busy business owner / marketing manager. It was developed as an action program with tools that will start to help a business’ marketing plans immediately, making it a worthwhile investment.

“The 7 Slices of Marketing Success Program came from the overwhelming need expressed by clients, and businesses desire to take control of their marketing and enjoy the process,” says Chris Holland of Juggernaut Marketing Communications, “Once you have control and understand the big picture, the details fall into place and you will see the success in your own marketing endeavours.”

Selkirk College is offering this program on Fridays starting on February 18th. The workshops are 3 hours long, and filled with the tools you need, the inspiration to make things happen and the motivation to keep you on track. For more information call Selkirk 250.352.6601 or online at http://Selkirk.ca/ce.

Here Scott Newland (L) of Phoenix Computers and Chris Holland (R) of Juggernaut Marketing Communications discuss the benefits of the 7 Slices of Marketing Success.

NEW YEAR'S MARKETING

I've been getting a number of requests about what would be the best use of time and money for Marketing in the New Year. Things are changing at a faster rate than ever, you need to be on top of what you did and where you are going. Are you tired of wasting money and having your marketing efforts feel like an unfinished project?

Best advice...

The 7 Slices of Marketing Success is a new formula for helping businesses control and maximize their marketing efficiency and it is being released during the perfect crossroads: the start of a new year.

At the beginning of last year Chris Holland of Juggernaut could feel the paradigm shift happening and realized that the marketing and communications industry was changing and fast. As Chris embarked on trying to find the most efficient ways to embrace the changes, he was continually inundated with obstacles and barriers that the average business person was facing. There were new opportunities on the horizon but there needed to be a system that could help make sense of these changes and obstacles.

Over the past year Juggernaut Marketing Communications has been developing and testing a new Organizational Methodology that helps businesses create an easy to implement Marketing Plan. This system takes into account the individuality of each industry and the logical flow of a successful marketing campaign. The 7 Slices of Marketing Success is a revolutionary new system for ensuring the success of a business's marketing efforts. The principle of the 7 Slices of Marketing Success is that every Marketing Plan needs to have a clear objective, purpose and goals. The 7 Slices are 1.Sales, 2.Direct Contact, 3.Online, 4.Publicity, 5.Promotions/Events, 6.Advertising and 7.Fusion. These slices work together in a prioritized sequence to make sure that any marketing campaign is utilizing all of the opportunities available.

“I was approached by a number of clients about how to help make sense of the new developments in technology as they apply to marketing. I always had a love for new technology and have been studying it all my life. Many professionals have offered excellent advice, but not many of them really put together a system that was easy to follow and added extra elements for efficiency and control,” says Chris Holland. “The 7 Slices of Marketing Success makes creating and implementing marketing plans fun and easy by helping business owners understand and enjoy the process.”

Juggernaut Marketing Communications has embedded this new methodology into an annual marketing review and recommendation package that will help businesses gain control and ensure their annual Marketing Plan is efficient and effective. To find out more contact Chris Holland of Juggernaut Marketing Communications at 250.505.5016 or email info@JuggernautMC.com. You can also find research on http://www.juggernautmc.com/ and http://juggernautmc.blogspot.com/