Before we start to explore the world of fusion, you should have a good understanding of your business, your audience and your marketing objectives.You should have your mission statement and vision statement prepared for your business. Your mission statement is the definition and understanding of your business; it is a brief review of your company’s objectives. Your vision statement is the direction you see your business going in. Most people have a mission statement, but few take the time to write down what direction or path they vision their venture will take.
Understanding your benefits is also very important. For each section of your business there will be different benefits. Your suppliers, customers, staff, neighbours and community will all receive different benefits from your company. It is important to have an idea of the diverse advantages your business offers, and how they apply to each section.
As an example:
Customers – Benefit from you providing them with a service or product they need. Your customers may also receive other benefits such as information, interaction and experience.
Suppliers – Benefit from you selling more of their product. They also benefit from the exposure you provide through your business and your marketing initiatives.
Staff – Benefit from being employed, and also receive education, experience, interaction and growth.
Neighbours and Community – Benefit from you providing a product / service or increased foot traffic to an area of town or an entire community.
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