Cold Call Myth

Throughout the years Nasty ways of motivating and negative experiences with making a business call have created “Cold Call” myths.

These myths present the “Cold Call” as a difficult process, which should only be attempted by those that are trained, experienced, have tough skin, enormous super sales powers and ability to deflect negative comments without wincing. There are many Myths about Cold Calling from “I don’t want to be like a telemarketer” to “What if they tell me to stop hassling them and leave them alone?”

What is important to remember is that a myth has purpose. A myth, according to the wikipedia.org
“A myth is often thought to be a lesson in story form which has deep explanatory or symbolic resonance for preliterate cultures, who preserve and cherish the wisdom of their elders through oral traditions by the use of skilled story tellers.”
http://www.google.ca/url?sa=X&start=1&oi=define&q=http://en.wikipedia.org/wiki/Myth

Anyone who has had a negative experience with making a business call will most likely pass on this information to others, specifically to people who will be making the same type of call. By passing on this negative experience there is reinforcement into the fearful aspects of making a business call.

A “Cold Call”, simply put, is a sales call. You need to generate revenue for your business so you must sell. This opens up another Myth about the “Cold Call”, that when making a call you are coming off as a stereotypical salesperson. Ask your friends what words they associate when you say “Sales”, they will usually come up with a list of “Salespeople” that they profile and present in a negative manner. “Car Sales, Telemarketers, Door to Door, In Your Face”.

There is one thing that we all can agree upon; profiling is not a good way to describe anyone. We are all individuals and we all have our own perspectives and ways of doing things.

In business we have to generate revenue to succeed. We generate revenue by conducting sales; you determine how sales will be done. The wonderful thing about myths is they are lessons.

Each myth or story you hear about making any type of business call will have a lesson buried inside.

When conducting a sale you are establishing a relationship of equal benefit to all parties involved. This seems to be an easy process but when first establishing the relationship there can be hesitation and apprehension due to unknown fears.